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    OUR PRINCIPLESAdvanced Software Logo


    Our Principles are the foundation for our actions as leaders, colleagues, employees and citizens.


    Our commitment to guide our individual and organizational conduct by the Principles help us in
    achieving status as a world-class company. As Advanced Software grows evermore diverse and global, the Principles will help us to define further who we are, what we believe and what we aspire to be for ourselves, our clients and stakeholders.

    Client Focus

    The client is the driving force behind what we do. Our goal is to act in ways that help us to:

    - Understand the client by anticipating and responding to client needs.
    - Fulfill client expectations without compromising our integrity.
    - Provide value-added service and guidance by analyzing client needs and resolving issues.
    - Provide the broadest range and highest quality of products and services, which are easy for clients to use.
    - Develop and maintain long-term relationships by actively listening to client feedback in order to build trust and loyalty.
    - Offer personal and individual service.
    - Use the company's technology to best serve the changing needs of clients.
    - Through teamwork, leverage our capabilities and resources to fully meet the needs of our clients.

    Respect for Individuals

    We respect the dignity of each individual, whether an employee, shareholder, client, or member of the general public. Our goal is to act in ways that help us to:

    - Treat everyone, regardless of level or circumstance, with dignity and respect.
    - Demonstrate sensitivity to work loads and support an appropriate balance between work and personal life.
    - Support an environment where people of different backgrounds can reach their fullest potential with equal access to opportunities.
    - Foster an environment where trust and openness are the norms by arguing positions fairly and objectively and valuing contrary opinions.
    - Strive to understand others and actively listen to their concerns and perceptions.
    - Take time to explain issues and answer questions.
    - Collaboratively resolve problems in a way that is respectful toward individuals.

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